With the explosion of mobile phone usage, the information that’s become available about consumer trends has increased exponentially. Big Data companies are popping up all over the globe in hopes of being the first and most accurate source of predictive consumer analysis.
You’ve probably wondered how you can get in on benefits. Or if big data information will even help your company grow. You may even be using big data information and not even be aware of it. Exploring where you can find big data in action can help you decide if you need or want to explore the benefits of using big data for your company at a later time.
Google with its far reaching environment collects so much data that it’s even overwhelming for the concept of big data. From your Google Account Google tracks what you search for and how you search for it, thus building a highly accurate and dependable base of keywords from which companies can access to use in their search engine optimization strategies. Google also collects information from its users Gmail accounts as well as from the Google plus accounts. That’s a lot of information! You can actually benefit from some of this information for free, simply by searching Google.
As long as you have the auto complete selected in your browser, you can begin to search Google, entering a search term into the search bar. It will auto complete with some popular search terms. This offers you a wealth of information to include in your blog posts and on your website. The popular search terms are terms that individuals are already using to search and find websites and business just like yours!
Adwords is Google’s pay services that utilizes all of the information that they collect from all of their users accounts. With this services, you can place ads on Google that will come up first, as ads, or as sponsored content. They offer some free services with this as well, helping you generate useful keywords to describe your website or business. By linking words that people are already using with your website you’ll have more visitors to your site. And of course, the more visitors you have to your site, the more likely you are to be able to convert them to customers.
Big data may seem initially daunting, but the truth is we use it more than we know. One needs only to purchase something from Amazon to know this. As soon as you’ve added something to your cart, you get a list of products that other people purchased along with the product you put in your cart. Big Data at its best. From here, you can take a little time to explore the other ways that big data can assist you with growing your business, such through CRM (customer relationship management) where you build predictive profiles of your customers in order to meet their needs before they even know they have them.